When you create and start a campaign you will have access to the Campaign Report, which can be accessed from the campaign overview page or within the campaign details.

The Campaign Report helps you understand the distribution of traffic through the campaign (based on experiences and the holdback) as well as conversions and conversion rates for any goals that have been setup for the campaign.

Campaign Traffic Overview

The top section of the Campaign Overview shows an overview of the traffic through the campaign. You can click on any of the experiences (segments) in the pie chart to show the number of visitors through that experience.

Campaign Performance Summary

The Campaign Performance Summary shows the conversion rates for goals that have been configured for the campaign. If a holdback percentage was setup for the campaign that will be displayed there as well, and the lift as well as statistical significance of that lift will be displayed (campaigns vs holdback).

Experience Performance Summary

The Experience Performance Summary shows the conversion rates on a per experience basis. The dropdown is used to toggle between experiences.

If a holdback percentage was setup for the campaign that will be displayed there as well, and the lift as well as statistical significance of that lift will be displayed (experience vs holdback).