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Marketo Webhook Setup
Marketo Webhook Setup

How to track Marketing Qualified Leads (MQLs) and other offline Marketo conversions in FunnelEnvy.

Arun Sivashankaran avatar
Written by Arun Sivashankaran
Updated over a week ago

Creating the Web Hook

Click on the Admin tab then select Webhooks from under the Integrations option.

Click on New Webhook in the top menu.

Fill out the form. You must make it a GET request and the URL must be as follows:

Note: The following values must be replaced in the URL above. Please contact your account manager for these values.

  • ORGANIZATION_ID - Your FunnelEnvy organization id. 

  • GOAL_ID - The goal id.

Click “Save.” This will bring you to a page that displays the details of your new webhook. Next, you will need to add your FunnelEnvy API Key to authenticate the requests with our servers. To do this, you will need to click "Add Custom Headers" from the dropdown.

And then, you will create an "Authorization" header and include your API Key as the value.

Click "Save," and you are done!

Creating the Smart Campaign

Navigate to your My Marketo instance and select “Marketing Activities” from the main menu.

Hover over “New” in the top menu then select New Smart Campaign 

Fill out the New Smart Campaign details with helpful identifying information

Upon submitting this form, you will be taken to a main page for your Smart Campaign. 

You will need to provide a Smart List for conversions to trigger. Go ahead and click the “1. Smart List - ‘Who’” link.

When a lead is added to a list, FunnelEnvy considers that lead converted. Typically this list be the MQL list in your Lead Database, in which case you select the “Added to List” trigger under Triggers -> Social on the right side. Click and drag this menu item into the center of the page, and select the MQL list.

Feel free to add or edit any additional constraints or filters that are appropriate. This will Auto-Save, so you can move on to Flow which will have a similar looking UI. Here you will add the web-hook trigger for FunnelEnvy. On the right side, you will scroll to the bottom and select Call Webhook under Integration. 

Click and Drag this item into the center, and select the web-hook you created previously.

Next we can move to Schedule to activate a recurring updates to FunnelEnvy

Click Activate and wait until the loading bar completes...

That’s it you’re done! 🎉 

FunnelEnvy will now receive updates from Marketo the moment a lead is moved to the MQL list.

If you would like to see which leads have been sent over to FunnelEnvy at any time, you can click the “View Campaign Members” menu item in the top bar. 

To confirm that that the webhook has successfully pushed data to FunnelEnvy, you can add a lead to the campaign and click on the Results tab.

From here, you can click on the ID of the request to see the details.

The expected Response Code is 200. 

If you are seeing an error (or a response code that is over 400), reach out to your FunnelEnvy Support Engineer or Success Representative for assistance.

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